Being a designer, correct colour usage is probably my most powerful tool. You can convey such a range of emotion and meaning with just colour alone and without the use of a single word. There are some colours that can make you happy, others can make you sad. Certain colours can also be an eyesore, so much so, that you have a sore head. You can relate colour to emotions and behaviour. One example of this is the colour yellow!
Yellow is the colour of happiness and warmth – so many estate agents will advise their clients to place subtle yellow objects (ie, flowers, fruit or clothing) around their home to trigger these emotions in the viewer so that they feel safe, and hopefully urging them to purchase this specific house.
So if something as simple as a yellow object could potentially sell a house, how can you use colour to promote and increase your customer’s experience and journey in your salon? Can you gain more sales and increase your business with correct colours and themes? I think you can, and so much more.
We’ll look in more depth in Colour Psychology Part Two but before we go any further, I will show you a few colours, and different meanings behind them.